Given the nascent category, clinics, or an outpatient facility in general, must identify a clear need and offer a strong value proposition to its target audience. The scenario is the same across different formats, be it primary care, chronic care or services addressing a niche. Since scaling up necessitates setting up multiple outlets, consistency across various touch points becomes imperative to achieve integrity in the brand promise.
What We Do
We help our clinic clients arrive at the right scaling up strategy with an actionable blueprint. We also help define high-impact marketing and sales strategies, offer effective approach to enhance patient experience, create a toolkit to improve process efficiencies and reduce costs. More importantly, our relentless focus on execution ensures that we deliver on-ground impact, and in a sustainable manner. Here are some illustrative examples of work we have done:
- Arriving at the Scaling Up Strategy with the blueprint for a chain of diabetes care facilities
- Conceptualizing the nuts-and-bolts for primary care targeting the middle-class in the urban context and playing a pivotal role in execution
- Defining and implementing a high-impact marketing & sales strategy to achieve significant increase in revenue
- Assisting in roll out plan for a chain of outlets focusing on dermatology and cosmetic surgery
Customers who trust us
- After one year of starting our clinic, we needed end to end support on strategy and execution for our existing clinics and scaling up strategy for the brand. Medium helped us increase our revenue by more than 60% in a timeframe of six months and also improved our operational efficiencies. For them Advanced Diabetes has been their own business model rather than a mere consulting assignment.
– Hetul Mehta, Founder, Advanced Diabetes Centre