Business Model Innovation
Given the increasingly competitive landscape, sustainable differentiation, while arriving at a product offering, can be the mantra to capture customer franchise and achieve superior financial returns. As we know, healthcare services currently available in the country suffer from a wide disparity, such as geographical access, affordability or quality. Such a challenging environment offers potential for myriad opportunities for newer delivery models. And if identified, conceptualized and executed with meticulous precision, these opportunities can lead to ground-breaking successes. Having created some of the most innovative and successful models in Indian healthcare, we can boast of our unparalleled track record and our unique approach.
Our service spectrum encompasses:
– Healthcare Ecosystem Sensitization Workshop
– Goal-Aligned Need Finding
– Business Model Validation
– Detailed Project Report
– Pilot Execution
– Scaling Up Strategy
Customers who trust us
Rather than taking a conventional approach to conceptualize and blueprint business model for hospitals, it is important to innovate and create significant and sustainable differentiation by a meticulous need finding and exploiting existing market gaps. With consumers having higher say in the overall decision-making process, any hospital needs to be planned meticulously ground up. A customer-centric hospital feasibility study is one of the first key steps in this overall process.
As a firm strongly focused on hospital strategy consulting, we have an impeccable track record of conceptualizing, blueprinting and executing some of the most innovative hospital concepts in the country ranging from single specialty boutique hospitals to some of the large multispecialty hospitals in the country. Our experience spans across multiple geographies and countries and across multiple stakeholders ranging from existing hospital groups to business houses and physician entrepreneurs.
In the context of retail concepts such as clinics, which are planned on a certain scale, consistency is the key to overall success. This consistency which reflects across all elements of the overall business model, needs to be planned well in advance during the conceptualization stage itself. Rather than considering business model definition as a one-time investment, this should be considered as a one-time developmental expense across multiple outlets in future.
Precision is the key to overall success of the business model in an outpatient facility. This would involve arriving at a precise product and pricing strategy followed by creating a communication strategy customized for the target segment. Equally important is to arrive at certain critical success factors which would range from operations to marketing. We have helped our clinic clients create an actionable blueprint followed by execution assistance to drive business results. Our outpatient concepts have witnessed phenomenal early successes in most of the instances.
Traditional business models around medical equipment and devices need disruption to continually stay relevant in the overall marketplace. Business Model Innovation would commence right from understanding the overall market context, breaking the product into components, if required and evaluating the relevance of each of these components. With changing times, it is important for any medical equipment and device company to augment its service offerings and redefine its roles as a solution provider than a pureplay equipment supplier. Conventional Business Models need to be fundamentally changed and become more stakeholder friendly for everyone in the ecosystem.
We have a rich experience of redefining business model for some of the large medical equipment and device MNCs in multiple specialties; ranging from intensive care to cardiology and niche surgeries. A strong market research, observation studies and empathic studies across all stakeholders in the ecosystem are some of the tools we implement to create nuts and bolts of the redefined business model. Needless to say, these innovative business models have led to an accelerated and manifold market growth for all our clients in this segment.
- When it comes to execution, working with the client as their own team is an understatement. The fact that the Medium team does not restrict itself to any boundaries is amazing – be it any area of execution. Another aspect of tremendous value that Medium provides during execution is in protecting a project from hyperbole. Once the intent and the business model are decided, and only after thorough vetting, it takes a lot to stay the course and Medium ensures that through strong rationale at every point of planning and execution. Finally, the most valuable support that Medium provides during execution is keeping the end in sight. I have often heard at Medium that there is “no joy” prolonging the execution. There is a certain impatience at Medium in seeing that a project is operational and successful which has very often pushed our thinking ahead by a step or two from the present to the future.
– Tarun Siripurapu, The Birthplace
- The domain expertise that the team at Medium Healthcare Consulting brings to the table is phenomenal. In fact, as a first step, the kick off meeting with Medium helped us arrive at clear directions on the project and our requirements. The entire approach of shortlisting an opportunity area was extremely involved. It was an uphill task to come up with innovative healthcare models in a market like Kochi, models, which could be scalable but Medium undoubtedly exceeded our expectations. The entire blueprint of the shortlisted model was fairly detailed and ‘unique’. The report gave us clear insights on the business model as well as differentiators. It would certainly go a long way in helping us execute our flagship healthcare model.
– Mr Thomas Muthoot, Executive Director, Muthoot Fincorp
- I have always admired Ratan for his ability to build a great team and also bring perfection in whatever he does. He has successfully created two of the most innovative and enviable models for the Apollo Hospitals Group- the Apollo Clinic and the Cradle. The fact that many others are now trying to copy these models is a testimony to our pioneering status.
– Dr. Prathap C Reddy, Executive Chairman, Apollo Hospitals Group