For all our engagements, our in-depth analysis and strategic recommendations are based on a comprehensive understanding of on-the-ground realities and deep consumer insights. However, we firmly believe that we are in the business of making a difference. And that’s precisely why Medium is committed to play a vital role which is way beyond making analysis and strategic recommendations. We provide assistance in execution of various interventions usually prioritized based on efforts-impact analysis.
Our innovative approach often helps us in achieving results which are not merely incremental. During the engagement, and even more so during the implementation phase, we have witnessed that the boundaries between the client team and us get blurred, since we do not engage like ‘outsiders’. Our execution assistance capabilities range from architecture and marketing communication to software solutions and development of SOPs. It involves identifying suitable agencies, briefing them and on-going monitoring of their deliverable in close coordination with the client team.