Business Model Innovation

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Healthcare Innovation

Consumer-centric healthcare and the shift to value-based healthcare delivery models are the trends driving innovation in healthcare. Healthcare innovations such as wearables and the growing acceptance of generics promise to solve the challenge of inconsistent quality and high healthcare costs. Today, regulations have become more complex and amidst that healthcare, innovations are accelerating by leaps and bounds. Companies ranging from pharmaceutical and device makers to insurance firms and hospital networks need to revisit their business strategy or product/service offering to stay relevant and quickly adapt to changing priorities.

Medium Healthcare Consulting helps leaders to innovate their business model by leveraging healthcare innovations to create a differentiated offering. As we know, health care services currently available in the country suffer from wide disparities, ranging from geographical access to affordability and quality. This ever-challenging environment offers the potential for a myriad of opportunities for newer healthcare delivery models.

We at Medium help identify healthcare innovations that can add immense value to the overall business model and in turn, help accelerate the success of these new business models. We conceptualize and execute new healthcare delivery models with meticulous precision. Having created some of the most innovative and successful models in Indian healthcare, we can boast of our unparalleled track record and our unique approach.

 

Why Medium?

Track record of conceptualizing and executing some of the most innovative and successful healthcare business models in India.

The experienced team comprising of industry veterans and thought leaders.

End to End support right from need identification to model creation, pilot execution and scaling up strategy.

Our service spectrum encompasses:

– Healthcare Ecosystem Sensitization Workshop

– Goal-Aligned Need Finding

– Business Model Validation

– Detailed Project Report

– Pilot Execution

– Scaling Up Strategy

Learn how we can help you fine-tune your organization’s marketing and sales strategy.

Customers who trust us

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Rather than taking a conventional approach to conceptualize and blueprint business model for hospitals, it is important to innovate and create significant and sustainable differentiation by a meticulous need finding and exploiting existing market gaps. With consumers having higher say in the overall decision-making process, any hospital needs to be planned meticulously ground up. A customer-centric hospital feasibility study is one of the first key steps in this overall process.

As a firm strongly focused on hospital strategy consulting, we have an impeccable track record of conceptualizing, blueprinting and executing some of the most innovative hospital concepts in the country ranging from single specialty boutique hospitals to some of the large multispecialty hospitals in the country. Our experience spans across multiple geographies and countries and across multiple stakeholders ranging from existing hospital groups to business houses and physician entrepreneurs.

In the context of retail concepts such as clinics, which are planned on a certain scale, consistency is the key to overall success. This consistency which reflects across all elements of the overall business model, needs to be planned well in advance during the conceptualization stage itself. Rather than considering business model definition as a one-time investment, this should be considered as a one-time developmental expense across multiple outlets in future.

Precision is the key to overall success of the business model in an outpatient facility. This would involve arriving at a precise product and pricing strategy followed by creating a communication strategy customized for the target segment. Equally important is to arrive at certain critical success factors which would range from operations to marketing. We have helped our clinic clients create an actionable blueprint followed by execution assistance to drive business results. Our outpatient concepts have witnessed phenomenal early successes in most of the instances.

Traditional business models around medical equipment and devices need disruption to continually stay relevant in the overall marketplace. Business Model Innovation would commence right from understanding the overall market context, breaking the product into components, if required and evaluating the relevance of each of these components. With changing times, it is important for any medical equipment and device company to augment its service offerings and redefine its roles as a solution provider than a pureplay equipment supplier. Conventional Business Models need to be fundamentally changed and become more stakeholder friendly for everyone in the ecosystem.

We have a rich experience of redefining business model for some of the large medical equipment and device MNCs in multiple specialties; ranging from intensive care to cardiology and niche surgeries. A strong market research, observation studies and empathic studies across all stakeholders in the ecosystem are some of the tools we implement to create nuts and bolts of the redefined business model. Needless to say, these innovative business models have led to an accelerated and manifold market growth for all our clients in this segment.

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