Partnering with a major private equity firm to assess the revenue and market expansion potential of a geriatric-focused hospital across multiple geographies, aiming to arrive at an investment decision

The client, a private equity firm specializing in growth capital for mid-sized companies across diverse sectors in India, engaged Medium to assess the geriatric healthcare landscape in selected geographies. The assessment included market sizing, growth opportunities, patient and decision-maker factors, and the value propositions of facilities catering to senior citizens.

 Our Approach:

Diagnosis & Problem Statement:

• To assess the penetration of geriatrics in the select geographies
• To understand patient perception, drivers and barriers for a geriatrics-focused hospital.
• To evaluate geriatricians’ views and perceptions about the target facility
• To assess the marketing strategies, patient acquisition methods, and arrive at critical success factors to develop a scalable and sustainable geriatric-focused hospital model.

Approach:

• On-ground primary market research in the three select geographies.
• Qualitative interviews with geriatric patients, doctors, promoters & managers of target facilities & competitors to understand the perceptions & value proposition & geriatric care landscape
• Quantitative analysis to arrive at the addressable market size of all geography.

Results Delivered: Our deep analysis supported the clients decision of a ~15 Mn USD investment in the target facility.

• We gained comprehensive understanding of the target asset’s positioning relative to competitors
• We decoded the brand perception, marketing strategies, and patient acquisition channels.
• We developed nuanced insights about doctors’ views, challenges, and perceptions regarding geriatric care-focused hospitals.
• This led to the identification of key factors essential for the sustainable growth of geriatric facilities.